Mastering web marketing strategies is imperative for those who want to capture and retain customers today.
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The digital transformation revolutionized communication between companies and customers, but many questions still revolve around how to do internet marketing.
After all, which strategies are the most important?
This answer varies according to your type of business, the company's strategic objectives and, of course, the audience you want to reach.
However, some actions can be seen as universal, serving almost all types of business.
We will talk about them next!
In this article, we will present how to do internet marketing presenting the benefits and main concepts of:
- IF THE;
- content marketing;
- social media marketing;
- paid ads;
- E-mail marketing.
How to Do Internet Marketing: 5 Indispensable Tactics
SEO is the acronym for Search Engine Optimization, in Portuguese we translate to search engine optimization.
This means that SEO is a strategy that is concerned with making your website pages more attractive to search engines like Google.
The goal is to make these pages rank higher in the list of search results.
This is important because better ranked pages are accessed more. Most accessed pages drive more users to your site.
All of this is done organically, meaning you don't pay to be listed among Google's top results.
To rank well organically, you'll need to do extensive keyword research and know how to write great content focused on those terms.
Want to learn more about SEO? We have separated two contents so that you can deepen your research:
- “What is SEO? Everything you need to know to get started”;
- “How to rank on Google: the 5 SEO secrets for website”.
- Content Marketing
As the name suggests, in this type of marketing, content is at the heart of the strategy.
Above we talked about SEO and for this strategy content is essential.
The production of relevant content may involve:
- post on own blog;
- Videos and more.
Of course, it's not enough to write like a madman! You need a strategy, understanding:
- who you are writing for (who is your audience);
- what you are going to write (what are your audience's doubts);
- The search trend on search engines (what your audience is searching for).
It is critical that you read the article, “Strategies to attract customers using content marketing”.
- Social Networks
Chances are your business already has a Facebook or Integra page.
If you haven't already, the possibility of creating must have already crossed your mind.
Social networks were an important milestone in changing the way of communicating between brands and customers.
They allowed a live and real-time message exchange for anyone who wanted to read and follow!
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The marketing for social networking involves two main elements:
- content production;
- Purchase of “advertising space”.
Again, you need to understand who your audience is and now where they are! On Facebook? Integra? LinkedIn?
After that, create a content strategy that is attractive and engages your followers.
Make ads to generate more reach for your brand.
Also read: How to use social networks in the Inbound Marketing strategy
- Paid Ads
Paid ads or sponsored links are generally charged by CPC, or cost per click.
There are paid advertising strategies within social networks and also on search platforms such as Google.
You may have heard of Google Ado words, for example.
Within it there are other divisions of ad types such as:
- Google Shopping.
The ideal choice will depend on the type of product or service you sell.
On social networks you can use the ad tools:
- Facebook Ads ;
- Integra Ads;
- YouTube Ads;
- LinkedIn Ads.
We suggest that before starting a media buying campaign, you read the step-by-step material, “How to create Google Ad words campaigns”.
- Email marketing
Last but not least, one of the most promising ways to do internet marketing is using email marketing.
It is the strategy with the highest ROI in the entire digital range, achieving a return of $38 for every $1 invested.
Within an email marketing strategy it is necessary to consider the steps of:
- capture of leads (contacts);
- lead nutrition;
This is basically a simplified structure of what serves every step of the sales funnel.
Email marketing is one of the most conversion-enhancing ways on how to do internet marketing.
Some tips, however, are important for you to learn how to make an email marketing that really brings results to your campaigns. For this we suggest reading “The 10 secrets on how to do Email Marketing”.
Use technology to manage it all!
As you may have noticed there are many strategies, concepts and tools to manage when it comes to: how to do internet marketing?
But stay calm! With practice, everyday life becomes easier to manage and actions will become more natural.
Also read: 5 digital marketing examples: Airing to Heineken cases
However, relying on technology is essential for you to advance towards the steps that offer the best return for your business, but are at more advanced levels.