Have you ever thought about how customer loyalty can impact your business growth?
Marketing and sales strategies are generally focused on attracting new customers, but expert analyzes indicate that customer loyalty is more profitable than actions to attract new customers, in addition to being more economical.
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That's because making a customer buy again is a lot of work, but the investment is much smaller compared to CAC (customer acquisition cost).
In other words, the efforts to make a consumer who is already your customer come back to negotiate with you is more advantageous than investing all your attention in capturing new leads.
For this reason, we have prepared the following content to remind you of the importance of customer loyalty through efficient and strategic after-sales actions.
- What is after sales and how your company can benefit from this technique
- Essential tips for implementing an after sales that generates results
- You are ready to retain more customers!
What is after sales and how your company can benefit from this technique?
After-sales actions are nothing more than a set of strategies carried out after the sale of a product or service in order to retain the customer and maintain their relationship with the brand on an ongoing basis.
For this, there are several actions such as after-sales research, maintenance services, exclusive promotions for customers, etc.
In other words, the main objective is to retain your customer so that they feel so special and trust your services so much that they want to negotiate with the company again.
In addition, after-sales research is essential for sales growth as it indicates the points to be strengthened or improved, in addition to enhancing the image of your business.
Essential tips for implementing an after sales that generates results
After-sales actions are crucial to ensure the customer's return to the store, that is, to lead him to make a new purchase or hire a new service.
This is because a satisfied customer is more likely to make another purchase at your company.
Here, it is worth noting that after-sales actions are varied and need to be adapted both to the type of approach that your company is looking for, as well as to the profile of your customer.
Therefore, we will highlight below the broadest and most common actions that make sense for any business segment, then you can complement them according to your knowledge of your persona and company objectives.
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A big mistake that unfortunately some companies still make is to offer excellent service before the customer closes the deal, in order to win him over, and after the sale is concluded, not give the same attention anymore.
In addition to making this customer not buy again, believe me, the chances are high that he tarnishes your image on the internet and makes negative comments to people close to you. And rightly so, isn't it?
Therefore, invest in quality after-sales service; this can be done through the maintenance and support services, which are always available if the customer has any problems or questions regarding the product or service purchased.
Provide content, gifts, etc.
After a customer has closed a deal with you, their enchantment is not over.
So, think of ways to captivate him even after the sale.
This can be done by offering exclusive content, that is, materials that only your customer can receive, in addition to sending freebies or complementary products that enhance the shopping experience, for example.
Discounts on future purchases
Nothing better to encourage a customer to buy again than offering special discounts for those who have already bought with you.
Therefore, select special promotions for those who are already in your customer base.
And very important: convey these promotions in a personalized and targeted way.
In other words, send emails with the customer's name showing that that promotion was made especially for him.
In addition to encouraging you to buy, you will highlight how much your brand cares about maintaining special attention with each customer even after the first deal is closed.
You are ready to retain more customers!
In today's content, we recall what is after sales and how this technique can enhance your company's image in the market.
In addition to setting you apart from competitors, you still maintain a firm customer base in order to make business growth a consequence of strategies that deliver results and build customer loyalty.
After all, your sales will become a spontaneous cycle.
Let's not forget that after sales techniques require a smaller investment compared to actions to win new customers.
In other words, a simple online survey to measure customer satisfaction with the business and make room for suggestions can be a detail that demonstrates how much the company is engaged with the continuous improvement of its services.
Faced with so many benefits, don't wait any longer and start planning your after-sales actions right now!