Are you a small-scale business owner or an entrepreneur and are you unhappy with the performance of your site?

This eTip is about how to make the most out of your website to benefit your business brians club. If you're looking to get an increase in the value of your website, then here are six must-haves for you!

What are the 6 items you need to have in order to create an effective website? Watch!

6 Essentials for an Exceptionally Performing Business Website

1. Professional and consistent branding

If people visit your website do they see it in a consistent manner to your other social channels? Your social media and website should be consistent on all channels.

Consistency is key, however, it must appear professional. A website that looks amateur won't attract the right kind of customers.

First impressions are crucial, and it doesn't matter how good you are if your presentation appears low-quality or not professional.

Be sure to not create something solely for yourself. You may be a big fan of a particular color or design, but if it's not something that appeals to your customers, then it shouldn't be featured on your site.

We often use purple for ourselves, but we also know that it's beneficial for business , so be aware that you could be turning people off if you're not the only one who is a lover of a color or design feature.

2. SEO White Hat (Search Optimization) (Search Optimization)

Don't undervalue the power of good SEO.

By using SEO you're ensuring that your site isn't just something that search engines index and (hopefully) show to visitors but also that it's done correctly.

You're competing with other websites for the exact same key keywords that users type in and your aim is to rank first in those results for your targeted audience.

A lot of people aren't aware of SEO yet it's extremely crucial. Your website is competing with a lot of other websites. If you're not using white-hat SEO, regardless of how great your site is, visitors will not be able to locate it.

Examine the essentials of onsite SEO, such as the keyphrase targets you want to include in the form of meta data, title tags as well as the URL.

An excellent example is when you're selling books. A lot of people list the URL for their book with the format the following: xxx.

What you need to do is to create an URL that looks like this: xxx/title-of book

The title is likely to be intuitively linked to your content by using good keywords as well. Google is able to recognize that.

You could even add keywords you wish to rank for on elements such as image naming and alt tags as well.

Check that you've got the key phases you want to use and then add them to the copy on your website. This is all setup to optimize your SEO to ensure that Google is aware of what you are looking to rank for.

This aspect of the business is a bit overwhelming, so don't be scared to seek assistance from someone who is skilled in expert SEO for search engines. Beware of overseas frauds, conduct your research first and only do it once you're confident.

Find a person who can know your business and collaborate on branding, web development, SEO and more as they all perform best when they're working in tandem.

3. Responsive Website

A responsive website means that your website will look great on mobile phones as well as all smaller screens.

Websites of the past had to be able to display properly when viewed on computers with desktops. Nowadays, with smart phones becoming widespread, it's crucial to make sure your website is able to display properly on one.

With responsive design , your website can change its appearance while preserving the same information, making it accessible on mobile phones.

Designers may choose to create two distinct websites that could be recognized by devices and display the correct one. In this case, the two sites were to manage and maintain and.

When you design your website responsively, the template alters, removing the need to create everything from scratch. Google puts a lot of importance on the mobile user experience, so it's an excellent idea to have a responsive site in case you don't have one already.

If you aren't sure whether your site is responsive, or you require assistance in making it so, contact us and our web developers will ensure that your website is properly displayed and functions on mobile devices.

If you're not sure that your customers are using smartphones, think again. More than 50% of users use smart phones when they search on the internet, so contact us if your website isn't mobile-friendly.