According to Adweek, 81% of customers perform internet research before purchasing, with Google being the most popular option. If that is the significance of optimizing your site, you must stop wasting time.

Anyhow, there are numerous publications on the internet about SEO, and beginners get by the amount of information available.

Therefore, today, we'll show you how to get your business to the top of Google’s search results using basic and easy strategies.

What is SEO? 

Let's take a quick look at SEO and what it accomplishes before getting into the strategies to improve your online visibility.

Search engine optimization (SEO) is more than a single task. It is a set of procedures that improve a site's exposure and attract highly relevant traffic. It makes your intended audience interested, leading to more sales

Well-integrated SEO methods improve your ranking in Google's search results and boost the amount of time potential customers invest in your site. Let's see what happens!

Choose the Right Keyword

Keyword research is a highly personalized procedure and the most vital task in SEO. You can reach the right audience if you use the right keyword. If your company has a physical location, you must concentrate on local keywords. And if you run an entirely online firm, though, it may be more difficult.

There are various tools like keyword planner, Ahref, Semrush, etc., for keyword research that you may utilize to find the ideal term. Furthermore, long-tail keywords are more precise and connected to your business, so include them in your approach.

Be Consistent with Link Building

Building links on your site is yet another essential part of Optimization. Businesses will be eager to establish links if they know that links improve their search engine ranking and bring them more business. These links can also be used to provide value to your readers by directing visitors to other web pages on which you can market items and services.

You should use three different types of links.

Internal links 

These links land on other pages on your website.

Outbound or external links 

These are used to create links to other reputable sites that add worth to your material.

Incoming links

Other websites utilize these links to direct people to your site. 

Pro Tip: When it comes to links, you should prioritize quality over number.

Content Marketing is a Must

In today's world, content rules the world. Therefore, you will need a well-thought content marketing strategy to rank at the top of Google’s search results.

Posting informative blogs with the right amount of keywords will dramatically improve your position. However,  content is not limited to blog postings; there are a variety of additional ways to get your audience's attention. You can upload videos, make infographics, write Ebook, and update web material, among other things.

Do not ignore Local SEO

Businesses can obtain more conversions by targeting the local population as prospective customers are constantly using Google to explore local businesses. Therefore, optimize it for local searches and attract the most appropriate audience to your business,

You can use a variety of geotargeting strategies to have your business appear at the top of the Google search results. These strategies include:

• Incorporate geographic keywords into your page titles, links, and content strategy.
• Take control of your Google Places page. Your listing will appear on the top when someone googles your company's name or related keywords.
• Make your presence known in local search directories. 

What is the Basis of Local Results?

According to Google, "Local results are based primarily on relevance, distance, and prominence."  These criteria work together to help Google locate the perfect result for a search. For instance, algorithms may determine that a business located far away from the locality of the searcher is more likely to have what they are looking for than one located closer to you. And hence position it on the top in local searches.

Relevance

The degree to which a local Business Profile fits what a searcher is looking for is known as relevance. Businesses must add complete information to pass this criterion.

Distance

Google also considers the distance between a search result and the location of the searcher and offers the nearest possible place to them.

Prominence

The term "prominence" refers to how famous a company is. Some areas are more well-known offline, and search engine results highlight this in regional rankings. 

Final Words

Although these strategies are beneficial, they do not cover everything there is to know about SEO. But these tips are a good place to start. Businesses can add more to these ways once they master the skills. Also, remember that SEO requires a few months to bring profitable returns, so be diligent and persistent when launching an SEO strategy.