In an effort to expand the audience for its commercials, YouTube has stated plans to offer 30-second, non-skippable ads on its smart TV application. As part of YouTube's new ad format strategy, two consecutive 15-second commercials will be replaced by a single, seamless 30-second ad. The 30-second ads will be planned by advertisers utilising the YouTube Select platform, which seeks to incorporate 5% of the website's most popular content. The platform claims that 70% of YouTube Select impressions come from TVs.
In an effort to copy Hulu's "pause experiences" feature, YouTube announced its intention to start testing advertisements that are displayed when a viewer stops a movie on a smart TV. Use the "dismiss" button to remove the YouTube advertisements that resemble banners that are displayed around the video.
Up until this time, the release date for YouTube's smart TV ad policy was unknown. In conclusion, YouTube intends to expand the reach and efficacy of its ads on smart TVs. Viewers may expect to see more non-skippable advertising.
Depending on the outcome, YouTube and advertising funding may increase. How viewers will respond to this longer ad viewing time is another unknown. Selecting YouTube Premium, which can result in an ad-free viewing experience, gives people who are less enthusiastic about these impending changes an alternative.
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