With the popularization of internet access, communication between people changed, which consequently even changed their consumption habits.

This is because it is now much easier to access other people's information and experience with a particular product or service.

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Even sharing your opinions on the internet ended up becoming an undertaking, as the so-called digital influencers gain more and more space.

No wonder Influence Marketing should figure among the main dissemination strategies of a company that wants to stand out positively in the market.

After all, the consumer tends to trust more in someone who properly says about the experience they had than the business talking about itself.

So, if you want to know how to create a strong bond between your company and your audience, learn all about digital influencers with the topics below:

• After all, what are digital influencers?
• Understand why digital influencers matter to your business
• Learn to promote your brand with digital influencers
• Learn how to approach opportunities generated by digital influence
• Bet on the potential of a digital influence now!

After all, what are digital influencers?

For those who are always connected to the internet, the term digital influencers - or digital influencers , creators , content creators - is quite common.

But after all, what are digital influencers?

In general, digital influencers are people from different areas who have some power to influence other individuals to make decisions.

With a high number of followers on social networks, they can help their audience to adopt a new lifestyle or buy a product of a certain brand, for example.

Currently, most digital influencers were not known by their audience and somehow managed to highlight their ideas.

But if you are world famous actors or football players loved by the public, it is much easier to work with digital influence.

Understand why digital influencers matter to your business

As the public is increasingly demanding, having the support of digital influencers to leverage your brand can be a good move.

That's because, in addition to diversifying your dissemination strategies, with these people you can be a master when it comes to Influence Marketing.

After all, it increases the chances that your audience will see what you have to say, regardless of whether you choose digital micro influencers or not.

In addition, from the moment you decide to partner with digital influencers, you can also speak the same language as your target audience.

Because, as we said above, these people have total control of their opinions and know how to execute Influence Marketing like no one else.

No wonder, this partnership can give your business some things that your competition doesn't have, such as authority, credibility and trust.

That said, being close to micro digital influencers can make you get closer and closer to your customers, in order to convince them to buy more products and services from your company.

And for you to feel really convinced about working influence marketing with digital influencers, see what they still do for your business:

• These people have an engaged, loyal audience that is always present on the internet;
• They are adepts at devising mental triggers to tell all of their followers how valuable your brand is;
• And they are very experienced in 1:1 language, that is, person to person, in a very friendly way.

So if you really want to be seen by your audience, get in touch with digital influencers right now!

Learn to promote your brand with digital influencers

First of all, you need to understand how digital influencers survive. Generally speaking, they earn money through:

• Sponsored posts;
• Motivational or stand-up lectures;
• Participation in events;
• YouTube Channels;
• Sale of products;
• Partnership with other micro digital influencers;
• Adverts.

Thus, it is clear that these professionals do not have any fixed salary to perform a job.

And that means to say that the amounts charged for them can vary a lot, depending on their relevance within the market.

For example, digital influencer Kylie Jenner has already earned about $1.266 million – which equates to R$ 5 million – for an Instagram post.

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But I have a small company, I will never be able to pay this amount to a creator!

And if money is the issue, don't worry! There are many micro digital influencers that charge between 1 thousand and 5 thousand reads for a sponsorship.

Thus, you can invest in Influence Marketing to harness all the power of these people to attract more audiences to your brand.

From there, it is possible to educate your potential customers and, thus, show the real benefits of your product to your audience.

Therefore, for this work to be done in the best possible way, it is necessary to have a tool to optimize this activity. Learn more in the following topic:

Invest in process automation

With process automation, you are able to properly nourish your potential customers, who may also be known as leads.

That's because it uses marketing automation tools, which optimize all your company's work, but in a very complete way.

With them, you are able to build a segmented email list to send personalized campaign messages to all your contacts.

No wonder, this is a great alternative for those who really want to take advantage of the full potential of digital influence and generate more business opportunities.

Learn how to approach opportunities generated by digital influence

As soon as you are working with digital micro influencers and your automation tool, sales opportunities for your products and services start to emerge quickly.

However, it is essential that you know the right time to approach the lead, understanding whether or not this is a good time to present the proposal to the lead.

And so you know when the right time to become a digital influence is, we suggest you use the work of:

SDR

The SDR is the professional in charge of making the first contact with your potential customers, as well as digital influencers.

Your main task is to talk to the leads to see if they've been nurtured enough or if they still have questions about your solution.

That's because only from this detailed analysis, you can get a sense of the real amount of sales opportunity and which leads need to be more educated.

In this way, you can take advantage of your chances and still prepare new ones for the future, in order to provide predictable and scalable growth for your company.

Bet on the potential of a digital influence now!

In this content, you saw that to have a positive image in your audience, you need the support of those who know what they do on the internet: digital influencers.

This is because these individuals are already treated as icons by their followers and work in much segmented areas of activity, allowing your business to appear and grow once and for all in the virtual universe.

Even if you don't follow any opinion leader, chances are you've already heard about it and know how important it is to optimize processes and work well on your customers' nutrition, doing a good Influence Marketing.

Now, for you to boost your business once and for all, we recommend reading our content with the best digital marketing techniques.

Good Business!